Beauty Inside Out | Lavenderoom™

How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara

Some founders build brands. Ankita is building a memory you didn’t know you were missing. Param Sara, her fragrance house, is her decade-long love letter to the East — not a single geography, but a shared sensibility that runs from…

Before Clean Beauty Was a Category: Megha Asher on Building Juicy Chemistry

Long before “clean beauty” became a shelf category in India, Juicy Chemistry was quietly doing the unglamorous work of getting it right, eventually pursuing COSMOS certification at a time when most brands were still relying on the word “natural” printed…

Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right

The Lavenderoom Conversation Series brings together individuals whose work is shaping the way we think, build and live. In every conversation, we go beyond titles and achievements to understand the experiences, beliefs and perspectives that have defined their journey. For…

Seven Beauty Rituals From Around the World, Traced Back to Their Source

The first beauty ritual I ever watched wasn’t a beauty ritual at all. It was a prayer.Every day my grandmother made panchamrita for her puja: milk with saffron, water, honey, ghee and curd, measured into small bowls and poured over…

From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning

Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor

Science, Skin and Second Chapters: Niloni Shah on Building The Pink Foundry

9 Period Must-Haves That Deserve a Standing Ovation Every Month

Periods aren’t exactly the highlight of the month, are they? They’re uncomfortable, they come with that constant “eww” feeling every time you need to use the washroom, they’re painful, they leave you bloated and somehow expect you to carry on…

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Beauty Inside Out: Samir Srivastav on Confidence, Leadership and What Beauty Really Means

Samir Srivastav has spent over three decades shaping the business of beauty—building brands, scaling salon businesses and helping define the evolution of India’s professional beauty industry. From leadership roles at Jean-Claude Biguine, VLCC, Kaya and Marico to now leading Looks…

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Designing Belief: How five Indian homegrown skincare brands create meaning

This article explores the visual languages defining a new era of Indian skincare. A brand does not live in a logo, a colour palette, or a carefully curated set of design assets. It lives in the feelings, memories, and assumptions…