Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Wellness

9 spices that will help you build immunity against the weather changes

You might be using them by default in Indian cooking, but the spices that your grandmother loved have more benefits than we think—European traders searched far and wide for them, and they were actually worth their weight in gold back in…

Skincare

The skincare ingredients you should look for, according to your skin type

You may have heard of the importance of reading the ingredient list before buying a new beauty product—considering that it is among the first thing that any beauty enthusiast is currently talking about. But it’s safe to say that reading…

Fragrances

Inside La Maison Guerlain

Stepping into 68 Champs Elysees, the official residence of Guerlain, feeling the exquisite curves of baccarat crystal bottles, tracing the famous bee emblem with my fingers and inhaling the air soaked in flowers, spices and woods was something so –familiar…

Fragrances

Oudh: The Scent of Luxury

It’s intense, it’s exotic and irresistibly sensual. Meet oudh oil, one of the rarest and most expensive olfactive ingredients, also called the ‘liquid gold’. Here’s tracing the journey of the note which is most most-sought today in the world of…

Fragrances

A lunch date with Hermès perfumer Christine Nagel

Honestly, I can’t decide where should I start from? From the breathtaking décor of the gallery in the Hermès store located in the heritage Horniman Circle or go back in time to July last year when a bottle of Hermès…

Wellness

Why almond oil is the ultimate skincare and hair care elixir

Almond is believed to have the same etymology as the word ‘amygdala’, referring to the part of the brain that controls the ability to make decisions, create memories and process emotions. This is perhaps because almonds help to enhance these exact functions…

Wellness

Is your everyday caffeine fix doing you more harm than good?

“To me, the smell of fresh-made coffee is one of the greatest inventions.” With this statement, actor Hugh Jackman echoes the sentiments of every coffee addict. Don’t most of us like to wake up to the smell of coffee? Like Jackie Chan…

Fragrances

11 brand new perfumes to add to your list of must-haves

Spring is no longer in the air and winter is yet to come, but why should that stop you from embarking on new aromatic adventures? Why not perk up the sultry monsoon wafts with fresh colognes or audacious florals? Or take a pick…

Fragrances

11 classic perfumes that deserve to be a part of every collection

Some perfumes are just passing whims, some others are infatuations, and very few make enough of an impression to become lifelong affairs. If you tend to gravitate towards timeless elegance, we’ve scoured through our archives to list down all the…

Wellness

Swearing off processed sugar? Try these great alternatives

Mary Poppins said that “a spoonful of sugar makes the medicine go down,” but deviate from her advice even slightly in the temptation for a little extra, and you are in trouble. Less is more when it comes to processed white sugar, a…