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  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
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Menumenu
  • Wellness

How To Journal, as per every zodiac sign

How do you align your body and mind? Of course, the best options would be a soothing massage, a tight hug from a loved one, and someone to read and detangle your mind. But they are only sometimes available to…
By Aparrna GuptaMay 5, 2023
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  • Fragrances

Indulge in attars, the essence of the elite

If the tales that are passed from one generation to another in the inner circles of the attar manufacturers are to be believed, then the nawabs’ begums’ lives were a bed of roses, quite literally. The cotton used in the…
By Aparrna GuptaMay 3, 2023
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  • Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…
By Aparrna GuptaMarch 30, 2023
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what is oudh
  • Fragrances

What is Oudh? Exploring Ajmal’s Farm-to-Fragrance Journey in Assam

You must experience Oudh in its purest and pristine form, a sliver of finely carved wood resting on smouldering charcoal, and let its sweet, smoky fumes waft around you. It’s not what it does to you but how it makes…
By Aparrna GuptaMarch 16, 2023
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  • Wellness

Wellness practices to tap into the energy of the first new moon of 2023, on January 21

What is it about new moon energy that you should make notes of, and why should you mark 21 January in your calendar? It is the first new moon of the new year and brings infinite possibilities of tapping into…
By Aparrna GuptaFebruary 1, 2023
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  • Fragrances

Here’s my edit of 6 Indian perfume brands that you must try

Here’s my edit of 6 Indian perfume brands that you must try: 1. @ajmalperfumesin – heritage perfumery brand specialises in traditional and modern perfumes. 2. @isakfragrances – a 160-year old perfume house based out of Lucknow, makes some amazing perfumes inspired by royal attars…
By Aparrna GuptaJanuary 16, 2023
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  • Wellness

Intention setting and self-care rituals for 2023, according to zodiac signs

Now, that you are settled into the new year, and the buzz around making resolutions has slowly faded, it’s time to step back and set intentions. Often, we make resolutions that are fanciful and struggle with them till perhaps the first…
By Aparrna GuptaJanuary 7, 2023
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  • Community

When you turned 13, and your mom is a beauty editor

My 13-year-old daughter shares how her mother’s profession impacts her grooming or beauty routines. Let’s keep the introduction really short. My daughter, Anika turned 13 this month, and here’s me catching up with her, on frequently asked questions, and beauty…
By Aparrna GuptaDecember 8, 2022
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  • Community

16 beauty lessons she learnt as a beauty editor

You can find her words on Vogue India, Vogue Business, the Soho House app, Byrdie Beauty, Harper’s Bazaar Arabia, Lifestyle Asia India, Lifestyle Asia Hong Kong, Lifestyle Asia Bangkok, Vogue Australia, Vogue Arabia, Vogue Italia, Tweak India, Elle India, Prestige…
By Aparrna GuptaDecember 7, 2022
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Lavenderoom | It’s 11/11 – Time to manifest and open your heart chakra
  • Wellness

It’s 11/11 – Time to manifest and open your heart chakra

Manifesting is a new self-care practice and a positivity hack in wellness that helps you keep focused and positive. Whether you are intrigued by the concept or are a manifesting pro, you need to save the date – 11/11 or 11 November…
By Aparrna GuptaNovember 14, 2022
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  • HOME
  • FRAGRANCES
    • From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
    • 5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
    • If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
  • SKINCARE
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Love, Healing, and the Science of Peptides: Why Your Skin Responds to Care, an Expert Decodes
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
  • WELLNESS
    • Why You’re Not Getting the Life You Ordered: The 7 Missing Ingredients of Your Frequency
    • April 2026 Horoscope: A Time of Release, Renewal & Deep Inner Alignment
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
  • MAKE-UP
    • The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
  • HAIR
    • 5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin
    • Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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