Best of Beauty October 2026: New Launches You Can’t Miss
Here are the new best of beauty October 2026 launches that caught our attention. Our monthly roundup brings together the…
How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara
Some founders build brands. Ankita is building a memory you didn’t know you were missing. Param Sara, her fragrance house,…
From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning
The Lavenderoom Conversation Series brings together individuals whose work is shaping the way we think, build and live. In every…
Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor
The Lavenderoom Conversation Series brings together individuals whose work is shaping the way we think, build and live. In every…
Why Monsoon Changes The Way Your Perfume Smells
Rain changes everything — the mood, the air, your skin, and even the way perfume lingers around you. Here’s why…
From Kannauj to the Louvre: Master perfumer, Amal Jain places Indian perfumery on the global art stage
A fourth-generation perfumer brings India’s scent heritage into one of the world’s most revered cultural institutions—reframing fragrance as art, memory,…
5 Body Mists This Gen Z Beauty Writer Is Obsessed With This Summer
Summer isn’t just here — it’s loud, sticky, and a little unforgiving. And if you live in a city wrapped…
If You Could Bottle The Scent Of Your Childhood, What Would It Smell Like?
We asked 10 perfumers, founders and fragrance connoisseurs a simple question- what their childhood smelled like. All their answers felt…
Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
Vanshika Rawtani reflects on her favourite perfumes and imagines how iconic legacies can evolve for a new generation. At Lavenderoom,…
Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
Some moments linger long after they pass. Being in Delhi for the launch of Creed’s first boutique in India was…