Aparrna Gupta | Lavenderoom

Community

From a Scientist to a (Scented) Entrepreneur: Anuri Shah’s Journey is a Lesson on Taking that Leap of Faith

For Anuri Shah, founder of The Uchi Store, building a scent-forward homegrown brand was her calling. It all started when she moved from Los Angeles (LA) to Mumbai and struggled to find premium home fragrances and local brands. “When in…

Wellness

Here’s What Wellness Retreat You Should Opt For, According To Your Zodiac Signs

The summer months have always been the best time off to plan your best vacations and bask in the sun, dreaming of exotic destinations & wellness vacations. This year, we’re helping you with your travel itinerary to plan the perfect…

Fragrances

Unravelling The Enchanting World Of The Most Exquisite French Perfume Brand

Did you know that the smells you are drawn to can reveal more about your personality than your writing or clothes? To learn about perfumes and personalities is a big part of my job. As a dedicated beauty editor and…

5 Beauty Brand Launches That Has Got Everyone Talking

With international brands making their India debut to never-seen-before collaborations, the beauty world is always buzzing. But, it’s safe to say: 2024 seems to be the standout year for some of the biggest launches in India with March being that…

Events

Lavenderoom Hosts Exclusive “Breakfast With Aminu” Event, Bringing Together Creators and Media for a Luxurious Skincare Experience

‘Breakfast With Aminu’ Lavenderoom, the emerging community-first beauty and wellness platform, recently hosted “Breakfast With Aminu,” an exclusive meet and greet event, in collaboration with Aminu, the sustainable luxury homegrown beauty brand known for simplifying skincare without compromising efficacy. Held…

Wellness

Here’s Why You Should Transform Your Bath into a Mindful Ritual on National Bubble Bath Day

“Life is like a bubble bath – the more you put into it, the more fun you get out of it.” Imagine a day dedicated entirely to the joy and serenity of soaking in a bubbly oasis. That’s what National…

Skincare

Revisiting Our Roots: 5 modern skincare brands that remind you of your grandma’s beauty remedies

It is seldom believed that there is no such thing as perfection, but have you ever tried a skincare product that immediately resonated with you? If it did, you’ve reached a certain degree of perfection! It takes years and ages…

Community

A Beauty Editor’s guide to shopping at a French pharmacy

Beauty, but let's make it french. Here, Nidhi Kavle notes down the IT pharmacy products all french people swear by – and we should too!

Fragrances

A Beginner’s Guide to Perfume Layering: How to Create Your Personalized Scent

Let’s go beyond the bottle and create our own, individual scent — unique to us.

Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…