5 Beauty Brand Launches That Has Got Everyone Talking 

With international brands making their India debut to never-seen-before collaborations, the beauty world is always buzzing. But, it’s safe to say: 2024 seems to be the standout year for some of the biggest launches in India with March being that month that has solely enjoyed the spotlight for bringing to us some of the finest launches we have ever seen. Here, we have handpicked five brand launches that need to be on your radar—and vanity.

1) Estée Lauder x Sabyasachi Limited Edition Lipstick Collection
Sabyasachi beauty brands

About the launch: Trust Sabyasachi to bring to you the finest things in his quintessential Sabya way. The Estée Lauder x Sabyasachi collaboration was the most awaited launch of the year to see what magic the couture designer does with it—and it was everything you would have expected and more. The limited edition collection comes in 10 shades in satin matte & ultra matte finish, all inspired by Indian heritage and culture—something Sabyasachi takes a lot of pride in. Not to miss the gilded cases with 24k gold plated accents and Sabyasachi’s Bengal tiger insignia on the cap of the bullet, a symbol of strength, power & beauty

Estée Lauder x Sabyasachi Limited Edition Lipstick in Pomello Rose’,Calcutta Red Berry Bombay’ 

Our top 3 picks: 

2) FENTY BEAUTY by Rihanna 

Fenty Beauty by Rihanna

About the launch: Fenty Beauty’s dip into the Indian beauty market with Nykaa had to be the biggest news of the month. Rihanna’s Fenty Beauty stands today as one of the leading celebrity-owned beauty brands—and for all the right reasons. Led by Rihanna as the CEO & in a partnership with LVMH, the brand has always focused on inclusivity and prioritising hard-to-match skin tones and developing formulations for all skin types. All beauty enthusiasts can vouch for the unique product formulations, stunning textures, and high performance. We only want more & more from the brand. 

Our top 3 picks: 

FENTY BEAUTY Gloss Bomb Universal Lip Luminizer in ‘Riri’,

FENTY BEAUTY Killawatt Freestyle Highlighter Duo in ‘Lightning Dust Fire Crystal’  

FENTY BEAUTY Pro Filt’R Soft Matte Longwear Foundation 

3) Maison Margiela Replica 
replica Maison Margiela

About the launch: Maison Margiela’s line of EDT Replica is that rare breed of fragrance that has reached peak popularity, thanks to its memorabilia fragrances that unveil emotions and sensations. All the fragrances come with names like Lazy Sunday Morning, Whispers In The Library, When The Rain Stops etc. that are all meant to evoke a memory or a feeling. This designer brand has finally arrived in India with a standalone pop-up at Jio World Drive in Mumbai where you can relive all your memories with Replica. 

Our top 3 picks: 

Replica Autumn Vibes,  Replica On A Date,  Replica Lazy Sunday Morning 

4) Laura Mercier 
Laura mercier loose powder

About the launch: The revered French-American beauty brand, Laura Mercier, that has a devoted global following finally makes its much-awaited debut to India—and no points for guessing, it was a grand one. The brand has launched their very own flagship store at Phoenix Palladium in Mumbai. Started in 1996 by its namesake and celebrity makeup artists, Laura Mercier, the brand has always been a cult favourite amongst beauty enthusiasts. Reason being? The brand has some star products & formulations that are all about giving you that ‘naturally-flawless-look.’ Their collection of foundations, concealers, the viral setting powders, eyeshadow sticks & lip colours, are all now available at the store. 

Our top 3 picks: 

Laura Mercier Translucent Loose Setting Powder, 

Laura Mercier Tinted Moisturizer Natural Skin Perfector SPF 30,

Laura Mercier Flawless Fusion Ultra-Longwear Concealer 

5) Florence by Mills 
Florence by Mills

About the launch:  If you (like me) have followed Eleven (Millie Bobby Brown’s) journey in the show Stranger Things, you must know one thing—she has the GenZ in a chokehold. She went viral at the age of 10, and the GenZ fan base of hers is unlike anything you have seen. Her beauty brand, Florence by Mills continues to be a stealth winner with her fan base and offers clean and affordable beauty essentials all tailored for changing skin. The brand, now launches in the Indian market with Nykaa, and is definitely the one you want to watch out for. 

Our top 3 picks: 

Florence by Mills Swimming Under The Eyes Brightening Gel Pads

Florence by Mills Oh Whale! Lip Balm in ‘Cocoa & Fig – Honey’ 

Florence by Mills Be A VIP Velvet Liquid Lipstick in ‘Love Me Pov – Mauve’ 

Also Read:

5 Healthy Skin Habits Your Skin Will Thank You For

Let’s See Everyday Aesthetics From The Eyes Of A Design Influencer 

7 Celebrity-Inspired Bow Hairstyles You Need To Try STAT


  • Sanjana Salunkhe

    Sanjana Salunkhe, Lavenderoom's Content Head, is a seasoned beauty editor with over eight years of experience, including editorial roles at Vogue, Grazia, and Femina. She has led prestigious beauty events like the Nykaa Femina Beauty Awards and Vogue Beauty Festival. When not writing, she's an avid reader and thriller enthusiast. Sanjana's top beauty advice: "You need sunscreen every day!" Follow her journey at https://www.instagram.com/sanjanasalunkhe

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