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Lavenderoom™

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  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Wellness

Can Embracing Imperfection Redefine Relaxation? Inside Rii’s ‘Wabi Sabi’ Design at Florian Hurel Hair Couture & Spa

Florian Hurel Hair Couture & Spa
By Aparrna GuptaMay 24, 2024
Read more
Vibhuti Arora Face Yoga
  • Community

Face Yoga Expert, Vibhuti Arora On Her Beautypreneur Journey, Yoga & Sculpted Cheekbones

On how she starts her day  “I start my day by lightly stretching in bed. When I brush my teeth, I do face yoga, my signature 1-minute Vibhuti massage. Then, I have my morning drink. My go-to drink keeps changing…
By Aparrna GuptaApril 23, 2024
Read more
French perfume brand
  • Fragrances

Unravelling The Enchanting World Of The Most Exquisite French Perfume Brand 

Did you know that the smells you are drawn to can reveal more about your personality than your writing or clothes? To learn about perfumes and personalities is a big part of my job. As a dedicated beauty editor and…
By Aparrna GuptaApril 16, 2024
Read more
Ridhi Khosla
  • Community

Let’s See Everyday Aesthetics From The Eyes Of A Design Influencer 

“Ridhi, show me a day in your life,” and with this intention, I set out to interview India’s leading design influencer, Ridhi Khosla Jalan. At Lavenderoom, the team believes that space is energy, and it can shape our emotional responses…
By Aparrna GuptaMarch 20, 2024
Read more
Nauheed
  • Community

Nauheed Cyrusi on her reel VS real personality, go-to beauty rituals, and her love for dogs 

In the realm of beauty influencers, where glamour often overshadows genuineness, I had the pleasure of interviewing Nauheed Cyrusi, a refreshing example of authenticity. Best known for her iconic portrayal as the ethereal ‘Piya Basanti‘ girl, Cryusi transcends the boundaries of traditional…
By Aparrna GuptaMarch 1, 2024
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Esha Tiwari
  • Events

Lavenderoom’s Fragrant Friday: Introducing Kastoor’s Modern Ittars

Relive the enchantment of Fragrant Friday as Lavenderoom takes you on a sensory voyage through the captivating realm of modern ittars. Curated and hosted by Lavenderoom, this exclusive event, held recently, offered guests a unique opportunity to immerse themselves in…
By Aparrna GuptaFebruary 15, 2024
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D'you
  • Community

Shamika Haldipurkar, founder of d’you on why the brand made it to Alia Bhatt’s favourites list

In the ever-evolving landscape of beauty, where trends come and go, Shamika Haldipurkar firmly stands her ground that ‘less is more’, and how multitasking but minimal skincare will be the unbeatable trend. As the Founder and CEO of d’you, homegrown…
By Aparrna GuptaFebruary 7, 2024
Read more
LA FERVANCE
  • Community

Melissa Obeid, Founder Of Award-Winning Luxury Brand LA FERVANCE Is Proof That Dreams Have No Age Limit

LA FERVANCE
By Aparrna GuptaJanuary 24, 2024
Read more
bubble bath day
  • Wellness

Here’s Why You Should Transform Your Bath into a Mindful Ritual on National Bubble Bath Day

“Life is like a bubble bath – the more you put into it, the more fun you get out of it.” Imagine a day dedicated entirely to the joy and serenity of soaking in a bubbly oasis. That’s what National…
By Aparrna GuptaJanuary 6, 2024
Read more
  • Skincare

Here’s why Old School Ritual deserves a permanent spot on your vanity

WHAT IS OLD SCHOOL RITUALS?  Based in Hyderabad, Old School Rituals is more than a skincare brand; it’s a tribute to ancient Indian wellness traditions harmoniously blended with modern science. Offering a luxurious, ritualistic experience that transcends conventional skincare, the…
By Aparrna GuptaSeptember 29, 2023
Read more

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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • The Spring Reset Your Zodiac Sign Needs
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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