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  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
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Lavenderoom™

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Lavenderoom™

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
  • COMMUNITY
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  • Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…
By Aparrna GuptaMarch 30, 2023
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what is oudh
  • Fragrances

What is Oudh? Exploring Ajmal’s Farm-to-Fragrance Journey in Assam

You must experience Oudh in its purest and pristine form, a sliver of finely carved wood resting on smouldering charcoal, and let its sweet, smoky fumes waft around you. It’s not what it does to you but how it makes…
By Aparrna GuptaMarch 16, 2023
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  • Wellness

Wellness practices to tap into the energy of the first new moon of 2023, on January 21

What is it about new moon energy that you should make notes of, and why should you mark 21 January in your calendar? It is the first new moon of the new year and brings infinite possibilities of tapping into…
By Aparrna GuptaFebruary 1, 2023
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  • Fragrances

Here’s my edit of 6 Indian perfume brands that you must try

Here’s my edit of 6 Indian perfume brands that you must try: 1. @ajmalperfumesin – heritage perfumery brand specialises in traditional and modern perfumes. 2. @isakfragrances – a 160-year old perfume house based out of Lucknow, makes some amazing perfumes inspired by royal attars…
By Aparrna GuptaJanuary 16, 2023
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  • Wellness

Intention setting and self-care rituals for 2023, according to zodiac signs

Now, that you are settled into the new year, and the buzz around making resolutions has slowly faded, it’s time to step back and set intentions. Often, we make resolutions that are fanciful and struggle with them till perhaps the first…
By Aparrna GuptaJanuary 7, 2023
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  • Community

When you turned 13, and your mom is a beauty editor

My 13-year-old daughter shares how her mother’s profession impacts her grooming or beauty routines. Let’s keep the introduction really short. My daughter, Anika turned 13 this month, and here’s me catching up with her, on frequently asked questions, and beauty…
By Aparrna GuptaDecember 8, 2022
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  • Community

16 beauty lessons she learnt as a beauty editor

You can find her words on Vogue India, Vogue Business, the Soho House app, Byrdie Beauty, Harper’s Bazaar Arabia, Lifestyle Asia India, Lifestyle Asia Hong Kong, Lifestyle Asia Bangkok, Vogue Australia, Vogue Arabia, Vogue Italia, Tweak India, Elle India, Prestige…
By Aparrna GuptaDecember 7, 2022
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Lavenderoom | It’s 11/11 – Time to manifest and open your heart chakra
  • Wellness

It’s 11/11 – Time to manifest and open your heart chakra

Manifesting is a new self-care practice and a positivity hack in wellness that helps you keep focused and positive. Whether you are intrigued by the concept or are a manifesting pro, you need to save the date – 11/11 or 11 November…
By Aparrna GuptaNovember 14, 2022
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  • Community

Esha Tiwari, founder Kastoor fragrances, shares why you should take time off as a solo entrepreneur

As a solo founder, work and play blur the boundaries. If your business is your baby, you raise it 24*x7, 365 days a year. Here’s a deep dive into the mind and (scented) itinerary of Esha Tiwari, founder Kastoor, as…
By Aparrna GuptaNovember 6, 2022
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  • Fragrances

Diwali is here: How to select the right perfume for every occasion

Diwali is more than a Festival in India. It is energy. It is synonymous with diyas and rangoli, joy, togetherness, reunions, colours, rejuvenation and happiness. Diwali is an unapologetic quest for abundance in all forms of life, which starts by…
By Aparrna GuptaOctober 21, 2022
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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Skincare as a Relationship: Learning to Listen Before You Correct
    • This Aromatherapy Soap Brand Is Changing How India Thinks About Bathing
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
  • WELLNESS
    • Why Wellness Is the New Beauty Filter: 7 ways to Get the Glow That Comes Only from Rest
    • Letting Someone Touch Your Hair Again
    • February Unfolds Inner Shifts, A Deep Transformation And A Much Needed Realignment
    • Nobody Talks About It But Here’s How Being Desired But Not Chosen Affects The Nervous System
    • Feel Energised and Confident with Hold Me Tight Bath Salts
  • MAKE-UP
    • Best Of Beauty: 14 Beauty Products Worth Your Attention
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
  • HAIR
    • The Return of Soft Hair: Why Healing Often Shows Up as Shiny, long Hair
    • Letting Someone Touch Your Hair Again
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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