Sara Kukreja is a content creator from the quaint city of Shimla. In a short period, she has worked with numerous luxury, beauty, and fashion brands like Valentino, Versace, Gucci, L’Occitane, Louis Vuitton, Aza, and Tasva, to name a few. She has also graced the cover of Mumbai’s esteemed magazine by the School of Design and Fashion, Instituto Marangoni. But that’s not it. What really sets her apart? Her real, raw and honest personality. She is an amalgamation of boldness and sweetness, sophistication and elegance and its safe to say, you get to see the best of both worlds with her.
Here, we give you a glimpse into her life and everything that happens behind the reel life:
On her content creation journey and her move to Mumbai
“I started my journey as a content creator 11 months ago. I didn’t know content creation gets you paid until I got my first paid collaboration in Shimla. My plan was never to get into content creation, but when I started making videos, I started enjoying what I was doing, and I decided to come to Mumbai. I attended my first event, which was new because I didn’t know anything like this existed. And since then, there has been no looking back.”
Sara Kukreja
On her transformation journey
“I was someone who never used to believe in eating healthy. My meals would include pizza, burgers, and all the unhealthy stuff you can think of. On the other hand, my brother was always into fitness, so he would try to motivate me to eat healthy, but I never really paid any attention until I gained 15kgs during my 12th board exams. It was then I realised I needed to work out and eat clean to get into the modelling industry, and if I could work on myself, why not? I decided to lose weight and sought my brother’s help.”
On how she kept her cravings at bay during
“I used to feel frustrated initially because of cutting down on carbs, but I started noticing some changes after a month. To curb my cravings, I started brushing my teeth when I felt hungry, started drinking a lot of water because I read somewhere the brain doesn’t understand whether you are hungry or thirsty, would have sugar free gums to not feel hungry and one cup of black coffee helped me a lot to shoot my metabolism. Also, I made sure not to eat sugar post 6 pm as it raises the Glycemic Index. I have been maintaining this for 2 years now. I make sure to eat smart, have a lot of green tea, and make sure to either hit the gym or do aerial yoga.”
On how she approaches her work and her tips for budding creators
“My content mainly revolves around fashion, beauty, and luxury. For me, content creation is worship. It’s essential to set clear goals and recognise your niche. I feel it’s very important to embrace your true self and do what you love rather than following a herd mentality. I take note of what matches my vibe and what doesn’t. I also maintain a content calendar on what has to go live and when.”
On how she prioritises self-care and stays fit
“I get 8 hours of sleep and hit the gym no matter what. Eating healthy is also very important, and I make it a point to eat nutritious food.”
On how she stays motivated
“I make sure I am around people who inspire me. Surrounding yourself with experienced individuals is crucial. Since I am a newbie, I usually talk to people about their experiences and what has helped them grow.”
On how she stays productive
“Reviewing and reflecting on the work: what has worked out for me and what hasn’t. It’s also imperative to take regular breaks since we work almost seven days a week. Small breaks are essential to maintain focus and productivity. My love and passion for content creation helps me remain productive and focused.”
On how she balances comfort and style
“I invest in versatile pieces that are comfortable and stylish. I also prioritise my style, which is feminine, soft girl energy. I also feel layering helps me be comfortable and stylish.”
On her favourite fashion icon
“I have always been a Lady Gaga fan. I love the way she dresses up. Also, my mom has been my fashion icon, and my passion for beauty and fashion comes from her.”
On a beauty hack, she swears by
“I don’t like using a beauty blender or brush to apply my base. I love dabbing it with my fingertips as I feel it has a more dewy effect. I also love applying the toner on damp skin for a dewy look.”
On how she takes care of her hair and keeps it healthy
“I use silk pillow covers. I avoid frequent hair washing, so it’s just two times a week. I make sure to oil my hair with homemade onion oil and rice water one hour before on hair wash days. And I also feel you are what you eat, so I consume a lot of protein in my diet.”
On her favourite fragrance
“Guerlain Oud Essential EDP – I love a woody and spicy fragrance with a smoky essence.”
On the part of Shimla, she carries in her heart
“I feel all the love I have inside me is because of Shimla. I carry simplicity, gratitude, and kindness from Shimla. Love is the medicine the world needs. And when I love something, it heals a part of me. I also firmly believe that if you love something, it’s essential to express it.”
On some of the biggest challenges she faced as a content creator
“I am from Shimla, so it was challenging to get collaborations there. I had to come to Mumbai. I also love being overdressed, and others often tell me I should wear a pair of jeans and a top to have more engagement, but I have always believed in embracing my true self, and I wouldn’t want to change for anyone. I was also quite clueless about making reels. But my experience, interacting with fellow creators and collaborating with brands has given me a lot of exposure.”Â
On her most rewarding experience since she started creating content
“The most rewarding experience is calling my parents when I get a collaboration or sending them a picture of me working with a dream brand. I have also started loving myself more, my fashion choices have evolved (finally, I own a pair of jeans) and I am very grateful to be able to live this dream. I love it when people approach me and tell me they love watching my content.”
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