The best time for women entrepreneurs couldn’t be any other time but NOW. Women have always had the courage, strength and resilience, and are capable of doing everything. They have been making history across various fields and the same is the case with women in the field of entrepreneurship. There is no doubt they are excelling and flourishing in this field too. And with International Women’s Day around the corner, what better way to encourage more women entrepreneurs and get them to succeed like everything else they do in life.
Here, let’s look at some of the do’s in business that women entrepreneurs (in beauty) should look to build so that they thrive even more:
1. Know Your Audience
Who do you want to serve? Are you focusing on GenZ or millennials or an older audience? Define the audience and then decode what is your product offering based on, what’s the natural behavior or the burning gap of the audience in the context of your category of products
2. Be the Face of Your Brand
You are the brand: your story, your purpose, your vision. This needs to be communicated by you time and again. People trust brands whose founders are at the forefront. So don’t shy away from being the face of your brand and build a personal connect with your audience
3. Build a Community, Not Just Customers
We live in a world where engagement is attention and where the attention goes that’s where the money flows. So don’t just advertise and acquire customers, instead, build a community where your audience can be a part of something larger. Something that brings them together, something that engages them. Have educational activities, conversations, entertainment and experiences that makes people value the community and therefore feel ownership for the brand.
4. Invest in Quality Ingredients
Quality ingredients are essential for creating effective beauty products. Prioritize sourcing high-quality, natural or scientifically-proven ingredients to ensure the efficacy and safety of your products. With increasing consumer awareness of environmental issues, prioritize sustainability in your business practices. From eco-friendly packaging to ethical sourcing and manufacturing processes, demonstrate your commitment to sustainability.
5. Prioritize Self Care
Running a beauty products company can be demanding, so remember to prioritize self-care and maintain a healthy work-life balance. Delegate tasks, seek support when needed, and make time for activities that recharge you mentally and physically. Send a message to your audience by walking the talk. Be a role model on all the values an empowered, happy, healthy woman would stand for.
Also Read:
Shamika Haldipurkar, founder of d’you on why the brand made it to Alia Bhatt’s favourites list
#InsiderSeries: Let’s Take a Peek Into The Immersive World of J-Beauty
