Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…

Fragrances

What is Oudh? Exploring Ajmal’s Farm-to-Fragrance Journey in Assam

You must experience Oudh in its purest and pristine form, a sliver of finely carved wood resting on smouldering charcoal, and let its sweet, smoky fumes waft around you. It’s not what it does to you but how it makes…

Wellness

Wellness practices to tap into the energy of the first new moon of 2023, on January 21

What is it about new moon energy that you should make notes of, and why should you mark 21 January in your calendar? It is the first new moon of the new year and brings infinite possibilities of tapping into…

Fragrances

Here’s my edit of 6 Indian perfume brands that you must try

Here’s my edit of 6 Indian perfume brands that you must try: 1. @ajmalperfumesin – heritage perfumery brand specialises in traditional and modern perfumes. 2. @isakfragrances – a 160-year old perfume house based out of Lucknow, makes some amazing perfumes inspired by royal attars…

Wellness

Intention setting and self-care rituals for 2023, according to zodiac signs

Now, that you are settled into the new year, and the buzz around making resolutions has slowly faded, it’s time to step back and set intentions. Often, we make resolutions that are fanciful and struggle with them till perhaps the first…

Community

When you turned 13, and your mom is a beauty editor

My 13-year-old daughter shares how her mother’s profession impacts her grooming or beauty routines. Let’s keep the introduction really short. My daughter, Anika turned 13 this month, and here’s me catching up with her, on frequently asked questions, and beauty…

Community

16 beauty lessons she learnt as a beauty editor

You can find her words on Vogue India, Vogue Business, the Soho House app, Byrdie Beauty, Harper’s Bazaar Arabia, Lifestyle Asia India, Lifestyle Asia Hong Kong, Lifestyle Asia Bangkok, Vogue Australia, Vogue Arabia, Vogue Italia, Tweak India, Elle India, Prestige…

Wellness

It’s 11/11 – Time to manifest and open your heart chakra

Manifesting is a new self-care practice and a positivity hack in wellness that helps you keep focused and positive. Whether you are intrigued by the concept or are a manifesting pro, you need to save the date – 11/11 or 11 November…

Community

Esha Tiwari, founder Kastoor fragrances, shares why you should take time off as a solo entrepreneur

As a solo founder, work and play blur the boundaries. If your business is your baby, you raise it 24*x7, 365 days a year. Here’s a deep dive into the mind and (scented) itinerary of Esha Tiwari, founder Kastoor, as…

Fragrances

Diwali is here: How to select the right perfume for every occasion

Diwali is more than a Festival in India. It is energy. It is synonymous with diyas and rangoli, joy, togetherness, reunions, colours, rejuvenation and happiness. Diwali is an unapologetic quest for abundance in all forms of life, which starts by…