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  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
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Lavenderoom™

Lavenderoom™

Menumenu

Lavenderoom™

  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
  • EVENTS
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Menumenu

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

  • Fragrances

A Beginner’s Guide to Perfume Layering: How to Create Your Personalized Scent

Let’s go beyond the bottle and create our own, individual scent — unique to us.
By Aparrna GuptaJune 9, 2023
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  • Community

“It’s not about the glitz and the glamour — it’s about feeling my best inside and out,” says global Indian influencer, Diipa Büller-Khosla

“Over the years, I have learned that it’s not about the glitz and the glamour — it’s about feeling my best inside and out,” with this caption, she had my attention and admiration. Meet Diipa Büller-Khosla, who is not only…
By Aparrna GuptaMay 27, 2023
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  • Wellness

How To Journal, as per every zodiac sign

How do you align your body and mind? Of course, the best options would be a soothing massage, a tight hug from a loved one, and someone to read and detangle your mind. But they are only sometimes available to…
By Aparrna GuptaMay 5, 2023
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  • Fragrances

Indulge in attars, the essence of the elite

If the tales that are passed from one generation to another in the inner circles of the attar manufacturers are to be believed, then the nawabs’ begums’ lives were a bed of roses, quite literally. The cotton used in the…
By Aparrna GuptaMay 3, 2023
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  • Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…
By Aparrna GuptaMarch 30, 2023
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what is oudh
  • Fragrances

What is Oudh? Exploring Ajmal’s Farm-to-Fragrance Journey in Assam

You must experience Oudh in its purest and pristine form, a sliver of finely carved wood resting on smouldering charcoal, and let its sweet, smoky fumes waft around you. It’s not what it does to you but how it makes…
By Aparrna GuptaMarch 16, 2023
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  • Wellness

Wellness practices to tap into the energy of the first new moon of 2023, on January 21

What is it about new moon energy that you should make notes of, and why should you mark 21 January in your calendar? It is the first new moon of the new year and brings infinite possibilities of tapping into…
By Aparrna GuptaFebruary 1, 2023
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  • Fragrances

Here’s my edit of 6 Indian perfume brands that you must try

Here’s my edit of 6 Indian perfume brands that you must try: 1. @ajmalperfumesin – heritage perfumery brand specialises in traditional and modern perfumes. 2. @isakfragrances – a 160-year old perfume house based out of Lucknow, makes some amazing perfumes inspired by royal attars…
By Aparrna GuptaJanuary 16, 2023
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  • Wellness

Intention setting and self-care rituals for 2023, according to zodiac signs

Now, that you are settled into the new year, and the buzz around making resolutions has slowly faded, it’s time to step back and set intentions. Often, we make resolutions that are fanciful and struggle with them till perhaps the first…
By Aparrna GuptaJanuary 7, 2023
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  • Community

When you turned 13, and your mom is a beauty editor

My 13-year-old daughter shares how her mother’s profession impacts her grooming or beauty routines. Let’s keep the introduction really short. My daughter, Anika turned 13 this month, and here’s me catching up with her, on frequently asked questions, and beauty…
By Aparrna GuptaDecember 8, 2022
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  • HOME
  • FRAGRANCES
    • Perfume, Memory, and Legacy — Reimagined by a Gen Z Brand Strategist
    • Scent of a Dynasty: Erwin Creed on What Keeps Creed Iconic
    • 5 Luxe Fragrances for Father’s Day: Scents He’ll Actually Use (and Love)
    • 10 Vanilla Fragrances That Are Perfect for a Date Night
    • Why Some Perfumes Smell Expensive: The Secret Ingredients Revealed
  • SKINCARE
    • Does your face look different when you're stressed? No, you’re not overthinking it — a dermatologist breaks down the mind–skin link and how to bring the glow back.
    • Sunscreen Day 2025: Why SPF Is More Than a Summer Essential
    •  If You’re a Teen and Not Using These 11 K-Beauty Essentials, You’re Missing Out
    • Dr. Annie Black on Skin Repair, Biotech Beauty, and Why Resilience Is the New Luxury
    • Here’s How to Get Your Winter Glow on This Party Season.
  • WELLNESS
    • November 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • October 2025 Horoscope: A Month of Reflection, Renewal & Bold Beginnings 
    • The 9-Day Energy & Beauty Ritual Guide
    • September 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
    • August 2025 Horoscope: Here’s What’s in Store for You This Month, According to your Zodiac Sign
  • MAKE-UP
    • If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out
    • Aura Beauty: The Pinterest-Approved Makeup Trend to Try in May of 2025
    • What is Blonzing? The Viral Makeup Trend Taking Over Our Vanity This Season!
    • The Beauty Movement Natasha Moor is Leading—And Why You’ll Want to Join
    • 5 Beauty Looks to Try for a Lit Festive Season
  • HAIR
    • I Tried the Viral Korean Hair Spa at Lakmē Salon — Here’s What Really Happened
    • 3 Hairstyles for Straight Hair Girls
    • From Breakage to Luscious Lengths: My 5 Proven Tips for Hair Growth
    • 9 Champi Oils Even My Grandmother Would Swear By for Luscious, Healthy Hair, According to a 22-Year-Old Beauty Writer
    • 3 Hair Colour Trends That Are Made For Brown Skin Girls 
  • COMMUNITY
  • EVENTS
  • FOUNDER’S DIARY
  • ABOUT
    • ABOUT US
    • CONTRIBUTORS
  • SUBSCRIBE
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