Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Events

Lavenderoom’s Fragrant Friday: Introducing Kastoor’s Modern Ittars

Relive the enchantment of Fragrant Friday as Lavenderoom takes you on a sensory voyage through the captivating realm of modern ittars. Curated and hosted by Lavenderoom, this exclusive event, held recently, offered guests a unique opportunity to immerse themselves in…

Community

Shamika Haldipurkar, founder of d’you on why the brand made it to Alia Bhatt’s favourites list

In the ever-evolving landscape of beauty, where trends come and go, Shamika Haldipurkar firmly stands her ground that ‘less is more’, and how multitasking but minimal skincare will be the unbeatable trend. As the Founder and CEO of d’you, homegrown…

Community

Melissa Obeid, Founder Of Award-Winning Luxury Brand LA FERVANCE Is Proof That Dreams Have No Age Limit

LA FERVANCE

Wellness

Here’s Why You Should Transform Your Bath into a Mindful Ritual on National Bubble Bath Day

“Life is like a bubble bath – the more you put into it, the more fun you get out of it.” Imagine a day dedicated entirely to the joy and serenity of soaking in a bubbly oasis. That’s what National…

Skincare

Here’s why Old School Ritual deserves a permanent spot on your vanity

WHAT IS OLD SCHOOL RITUALS? Based in Hyderabad, Old School Rituals is more than a skincare brand; it’s a tribute to ancient Indian wellness traditions harmoniously blended with modern science. Offering a luxurious, ritualistic experience that transcends conventional skincare, the…

Fragrances

Here’s What Sets M. Micallef Perfumes Apart From the Rest

M.Micallef launched their recent fragrance G.N Tonic in India. Thanks to their latest fragrance, my latest addiction is wearable gin.

Fragrances

A Beginner’s Guide to Perfume Layering: How to Create Your Personalized Scent

Let’s go beyond the bottle and create our own, individual scent — unique to us.

Community

“It’s not about the glitz and the glamour — it’s about feeling my best inside and out,” says global Indian influencer, Diipa Büller-Khosla

“Over the years, I have learned that it’s not about the glitz and the glamour — it’s about feeling my best inside and out,” with this caption, she had my attention and admiration. Meet Diipa Büller-Khosla, who is not only…

Wellness

How To Journal, as per every zodiac sign

How do you align your body and mind? Of course, the best options would be a soothing massage, a tight hug from a loved one, and someone to read and detangle your mind. But they are only sometimes available to…

Fragrances

Indulge in attars, the essence of the elite

If the tales that are passed from one generation to another in the inner circles of the attar manufacturers are to be believed, then the nawabs’ begums’ lives were a bed of roses, quite literally. The cotton used in the…