Aparrna Gupta | Lavenderoom™

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Skincare

Here’s why Old School Ritual deserves a permanent spot on your vanity

WHAT IS OLD SCHOOL RITUALS? Based in Hyderabad, Old School Rituals is more than a skincare brand; it’s a tribute to ancient Indian wellness traditions harmoniously blended with modern science. Offering a luxurious, ritualistic experience that transcends conventional skincare, the…

Fragrances

Here’s What Sets M. Micallef Perfumes Apart From the Rest

M.Micallef launched their recent fragrance G.N Tonic in India. Thanks to their latest fragrance, my latest addiction is wearable gin.

Fragrances

A Beginner’s Guide to Perfume Layering: How to Create Your Personalized Scent

Let’s go beyond the bottle and create our own, individual scent — unique to us.

Community

“It’s not about the glitz and the glamour — it’s about feeling my best inside and out,” says global Indian influencer, Diipa Büller-Khosla

“Over the years, I have learned that it’s not about the glitz and the glamour — it’s about feeling my best inside and out,” with this caption, she had my attention and admiration. Meet Diipa Büller-Khosla, who is not only…

Wellness

How To Journal, as per every zodiac sign

How do you align your body and mind? Of course, the best options would be a soothing massage, a tight hug from a loved one, and someone to read and detangle your mind. But they are only sometimes available to…

Fragrances

Indulge in attars, the essence of the elite

If the tales that are passed from one generation to another in the inner circles of the attar manufacturers are to be believed, then the nawabs’ begums’ lives were a bed of roses, quite literally. The cotton used in the…

Fragrances

Meet Marc Jacobs Perfect Eau de Toilette

The ‘Perfect eau de toilette’, the new fragrance from Marc Jacobs, is an extension of Perfect Range by @marcjacobsfragrances. To get everyone on the same page, Marc Jacobs launched Perfect in 2020 to celebrate self-love and expression, and the campaign…

Fragrances

What is Oudh? Exploring Ajmal’s Farm-to-Fragrance Journey in Assam

You must experience Oudh in its purest and pristine form, a sliver of finely carved wood resting on smouldering charcoal, and let its sweet, smoky fumes waft around you. It’s not what it does to you but how it makes…

Wellness

Wellness practices to tap into the energy of the first new moon of 2023, on January 21

What is it about new moon energy that you should make notes of, and why should you mark 21 January in your calendar? It is the first new moon of the new year and brings infinite possibilities of tapping into…

Fragrances

Here’s my edit of 6 Indian perfume brands that you must try

Here’s my edit of 6 Indian perfume brands that you must try: 1. @ajmalperfumesin – heritage perfumery brand specialises in traditional and modern perfumes. 2. @isakfragrances – a 160-year old perfume house based out of Lucknow, makes some amazing perfumes inspired by royal attars…