Aparrna Gupta | Lavenderoom

Author: Aparrna Gupta

Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.

Community

Esha Tiwari, founder Kastoor fragrances, shares why you should take time off as a solo entrepreneur

As a solo founder, work and play blur the boundaries. If your business is your baby, you raise it 24*x7, 365 days a year. Here’s a deep dive into the mind and (scented) itinerary of Esha Tiwari, founder Kastoor, as…

Fragrances

Diwali is here: How to select the right perfume for every occasion

Diwali is more than a Festival in India. It is energy. It is synonymous with diyas and rangoli, joy, togetherness, reunions, colours, rejuvenation and happiness. Diwali is an unapologetic quest for abundance in all forms of life, which starts by…

Wellness

How to release negativity on Hunter’s Moon on October 9

What’s so special about October 9, and why should you save the date? Astronomically speaking, it’s the Hunter’s Moon on October 9, 2022, wherein the sun in Libra stands opposite the moon in Aries, which promises effective resolutions in the…

Fragrances

5 perfumes that wll have everyone inhaling deeply around you

Nina Ricci Luna Blossom This is a lighter rendition of the intense woody-floral scent Nina, composed particularly for the Asian market. A burst of fresh bergamot and Nashi pear meets the floral mid notes of peony, magnolia and jasmine —…

Community

14 successful Indian beauty entrepreneurs share their best self care habits

From a customer perspective, the beauty industry is buzzing, with a new brand entering the market every week or even sooner. And behind every startup beauty brand, there is a driven entrepreneur who chose to pivot and go against the…

Community

10 Things you always wanted to ask a beauty editor

Sanjana Salunkhe Menezes, Beauty Editor, at Grazia India shares her beauty routine and the products that have her stamp of approval. Stylish, audacious, and resourceful – that’s Sanjana for you. I first met her on a beauty Media trip to…

Fragrances

10 new perfumes that will fetch you serious compliments

Something about the journey of homing on to scintillating perfumes is fascinating. Don’t we all have that moment of pride of having a great taste in perfumes when someone compliments us for smelling good or asks us about the perfume…

Skincare

You have been applying your under eye cream incorrectly and these are the mistakes to avoid

Is it worth investing in an other product when you use targeted serums and night creams? We checked with leading dermatologists on where an under eye cream stands in your skincare routine. The question is not why should you use…

Hair

5 pro hacks to manage monsoon hair

Rains and ‘good hair days’ feel like oxymorons because styling the monsoon hair and keeping it in place is challenging. It’s one of our worst nightmares as hairstylists to have hair flat within minutes of a great blowout, concedes Bianca Louzado, celebrity hair and makeup artist.…

Community